Why The Pasta Bar is Doing Everything Right in Social Media

Check this post Why The Pasta Bar is Doing Everything Right in Social Media from Presentation Advisors Blog:

About 8 months ago I was sitting in my favorite lunch spot, Liquid Lunch, and was trying to use my cell phone to check into Foursquare.� Unfortunately I couldn't because not only was there no wifi, there was terrible cellular service (not the business's fault, I know).� As I looked around, this quaint soup/sandwich joint with a freezer full of old-school sodas, a chalkboard menu, and a line nearly out the door made zero effort to join the new media revolution.� No Twitter presence.� No Facebook presence.� A website akin to Geocities.� A missed opportunity.

It motivated me to write a post about the lack of restaurants embracing Foursquare, and praising AJ Bombers which has done a bang-up job of exactly that (and more) in Milwaukee.� There are so many opportunities for businesses to embrace their customers and even those who aren't yet customers by utilizing the FREE tools that web 2.0 has provided us.� No purchase necessary.� Sweat equity not included.

Just today I was reading AJ Leon's blog, as I do nearly every day, and he posted a video of a restaurant he had found in Azusa, CA, on his cross-country road trip for Rise of the Cubicle Farmer.� It's called The Pasta Bar, run by two uber-passionate people who have taken advantage of all the opportunities social media has provided to "hug their customers" as I like to put it.� AJ explains more in the video below.�

This is exactly what I was hoping Liquid Lunch would do.� In our Post-Advertising age, this is exactly what ANY business can do to tell their brand story, close the trust gap, and make life a little better for their customers, one meal at a time.� The opportunities are endless, as long as you're passionate and willing to put in the sweat equity.� The Pasta Bar has, and they're reaping the rewards.

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