12 Tips For Using Twitter to Grow Your�Business

Check this post 12 Tips For Using Twitter to Grow Your�Business from Search Engine Journal:

1. Monitor Your Name and�Brand

Use the search feature to find out who�s talking about you and your products.

• If someone tweets something nice about your company, thank them. If it�s really good, ask if you can use their tweet as a testimonial on your site.


• When someone tweets something nasty about you, apologize publicly, fix the screw up and let them know it�s fixed. If they�re happy with how you handled the situation, ask them if they don�t mind sharing the good news on Twitter. Remember: it�s not just about that one customer; everybody else is watching you.

2. Grow Your�Network

These are my three favorite ways to grow a Twitter followers base:

• Follow people talking about a keyword related to your market. They�ll follow you back. Un-follow those who don�t. I use�FlashTweet for this.


• Find the authorities in your market and follow the people following them. They�ll follow you back. Un-follow those who don�t. Again, I use�FlashTweet for this.


• Use Twitter directories such as�Twellow and�WeFollow to find people in your market.

But remember, it�s about quality, not quantity. I�d rather have 500 great followers than 5,000 good ones.

3. Invite People to Follow�You

Include your Twitter link on your site, blog, email signature, and business cards. The more people who see your link, the more followers you�ll get.

4. Balance�Following/Followers

If you follow a lot people and very few people follow you, you�ll be seen as a spammer. If a lot of people follow you and you don�t follow them back, it�s not very nice of you. Use�FlashTweet or�FriendOrFollowto balance your ratio.

5.�Re-Tweeting

Re-tweeting is the equivalent of email forwarding. Teach your followers what re-tweeting is and ask them to re-tweet your tweets. This will result in your tweets spreading to their followers, who then may follow you as well. When someone else tweets about something you find interesting, re-tweet it so your followers can benefit from it too. Plus, when you re-tweet other people�s content, they notice you and want to learn who you are.

6. Respond to�Messages

Click on your Twitter ID to see who�s talking to or about you.

7. Avoid Direct�Messages

It�s OK to send some DMs once in a while, but a lot of spammers DM people all the time, so use these with caution.

8. Tweet Often (But Not Too�Often)

If you don�t tweet often, you won�t get any visibility. But, if you tweet every 5 minutes, people will get annoyed. I found that 1-10 times per day is optimal for most people. Monitor your followers and if you notice too many people are leaving you, you�re probably tweeting too much (or your tweets are boring or not interesting).

9. Contests, Content, Events and�Specials

My four favorite kinds of content to tweet about are contests, events, content (article, videos, resources) and specials.

10. Share Other People�s�Content

Most people tweet about their own content. This is not a good idea. When you find stuff you like, tweet it.

11. Help�Others

See what your followers need and try to give it to them. A lot of people use Twitter to ask questions; answer them.

12. Use Hash Tags with�Caution

A hash tag is a keyword preceded by the pound sign. For example, people talking about gardening might include �#gardening� in their tweets so that others talking about gardening can find them. Here�s a website, where you can find�the most popular HashTags.

Used right, hash tags can be very beneficial, but if you use them to stuff your tweets with keywords, people won�t like it.

Check out the SEO Tools guide at Search Engine Journal.



12 Tips For Using Twitter to Grow Your�Business