Jeff Bezos' 3 S's of Presenting
While competitors, critics and consumers have been anxiously awaiting the unveiling of the Kindle Fire for months now, its arrival has been hampered by less-than-glowing reviews and reports of bad behavior involving ill-placed power buttons, lack of volume controls, a hard-to-maneuver touch screen and difficult to read fonts. However, as I sit down to write this, the Kindle Fire is the biggest selling single item on Amazon and some tech pundits are predicting it will be the biggest-selling gadget Amazon has come up with yet. While its difficulties are clearly the antithesis of Apple's always gorgeous designs and the intuitiveness of the market-defining iPad, Kindle Fire's connection to the Amazon library and its double-take-worthy $199.00 price point may yet find this latest iteration of the Kindle gathering up a big share of the tablet market.
However, what is a product without a good pitchman? It's unlikely that the Kindle Fire would've gathered so much hype – or weathered so much flack – if it wasn't for the accelerating power of the Amazon marketing team and the knockout launch presentation by Amazon CEO Jeff Bezos.
Bezos the CEO – and Bezos the presenter – knocked the Fire launch out of the park for three simple reasons. We're calling them "The 3 S's." You should call them you new secret weapons.
Style
During his launch presentation for the Kindle Fire, Bezos owned the stage. Not only did he use the whole space, he strutted it like a show horse. Coming off simultaneously as smart and funny, Bezos presented himself as a visionary who was positively bursting with ideas. He managed to take shots at the competition without seeming petty or insecure, and his timing seemed as precise as a bank heist. He took the stage, tore it apart and walked away from the wreckage to thunderous applause and an avalanche of advance orders for the new product.
Surprise
Just like in a seduction or an armed battle, surprise is often a presenter's best friend. Everyone knew Bezos was going to unveil an advanced Kindle, but no one knew Bezos was about to offer up a whole new Kindle family, and no one could have guessed that the Kindle Fire – the most important tablet since the iPad – would hit the market at a gasp-worthy $199.00. While there were a few leaks around the new launch, Bezos' and Amazon's ability to keep their secrets in-house gave the CEO an upper-hand that he was more than willing to take advantage of.
Savvy
Part of what makes Bezos his own best pitch-man is the fact that Amazon is his baby. He is a visionary with the capability to imagine his customer's needs before they can. This is why he brings so much passion to his presentation, and that's why he's able to generate so much excitement for his products and plans. That's also why a number of commentators are beginning to refer to Bezos as "The new Steve Jobs."
Original Page: http://www.ethos3.com/2012/01/jeff-bezos-3-ss-of-presenting/
Inviato da iPad
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