Lessons Learned: How to Use Twitter as a Marketing Tool

"Active participation on the Twitter social networking platform is a time management black hole if you don't have a well defined strategy and the discipline to execute it. Since joining the Twitter community in 2008, I've tested multiple strategies from being a twitterholic to a ghost. There have been lessons along the way. The biggest one is that Twitter is a great tool for sharing content and increasing website traffic if you avoid the black hole."

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