martedì 12 luglio 2011

The Death of Social Media (and the Birth of Something Better)


The Death of Social Media (and the Birth of Something Better)

"Social media is dying. The promise of a world where marketing is a conversation failed to deliver. Millions of blog posts, tweets, and Facebook likes can't change the fact that social media as a stand-alone marketing channel doesn't work. Let's pause for a moment and give a hat tip to the people who have dedicated their career to promoting 'listening is the new black.'"

Original Page: http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/Oa5Jekcr23M/death-social-media-and-birth-something-better

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