venerdì 30 settembre 2011

The Creative Brain On Exercise


The Creative Brain On Exercise

For artists, entrepreneurs, and any other driven creators, exercise is a powerful tool in the quest to help transform the persistent uncertainty, fear, and anxiety that accompanies the quest to create from a source of suffering into something less toxic, then potentially even into fuel.

For more than thirty years, Haruki Murakami has dazzled the world with his beautifully crafted words, most often in the form of novels and short stories. But his book What I Talk About When I Talk About Running (2008) opens a rare window into his life and process, revealing an obsession with running and how it fuels his creative process.

An excerpt from a 2004 interview with Murakami in The Paris Review brings home the connection between physical strength and creating extraordinary work:

When I'm in writing mode for a novel, I get up at 4:00 a.m. and work for five to six hours. In the afternoon, I run for ten kilometers or swim for fifteen hundred meters (or do both), then I read a bit, and listen to some music. I go to bed at 9:00 p.m. I keep to this routine every day without variation. The repetition itself becomes the important thing; it's a form of mesmerism. I mesmerize myself to reach a deeper state of mind. But to hold to such repetition for so long--six months to a year--requires a good amount of mental and physical strength. In that sense, writing a long novel is like survival training. Physical strength is as necessary as artistic sensitivity.

Murakami is guided by what the great scholars, writers, thinkers, and creators of ancient Greece knew yet so many modern-day creators have abandoned.

The physical state of our bodies can either serve or subvert the quest to create genius. We all know this intuitively. But with rare exceptions, because life seems to value output over the humanity of the process and the ability to sustain genius, attention to health, fitness, and exercise almost always take a back seat.That's tragic. Choosing art over health rather than art fueled by health kills you faster; it also makes the process so much more miserable and leads to poorer, slower, less innovative, and shallower creative output.

As Dr. John Ratey noted in his seminal work Spark: The Revolutionary New Science of Exercise and the Brain (2008), exercise isn't just about physical health and appearance. It also has a profound effect on your brain chemistry, physiology, and neuroplasticity (the ability of the brain to literally rewire itself). It affects not only your ability to think, create, and solve, but your mood and ability to lean into uncertainty, risk, judgment, and anxiety in a substantial, measurable way, even though until very recently it's been consistently cast out as the therapeutic bastard child in lists of commonly accepted treatments for anxiety and depression.

In 2004 the esteemed New England Journal of Medicine (NEJM) published a review of treatments for generalized anxiety disorder that noted thirteen pharmaceuticals, each with a laundry list of side effects, but nothing about exercise. In response, NEJM published a letter by renowned cardiologists Richard Milani and Carl Lavie, who had written more than seventy papers on the effect of exercise on the heart, eleven of them focused on anxiety. That letter criticizes the original article for omitting exercise, which, the writers note, "has been shown to lead to reductions of more than 50 percent in the prevalence of the symptoms of anxiety. This supports exercise training as an additional method to reduce chronic anxiety."

Ratey details many data points on the connection between exercise and mind-set; among them the following:

A 2004 study led by Joshua Broman-Fulks of the University of Southern Mississippi that showed students who walked at 50 percent of their maximum heart rates or ran on treadmills at 60 to 90 percent of their maximum heart rates reduced their sensitivity to anxiety, and that though rigorous exercise worked better. "Only the high intensity group felt less afraid of the physical symptoms of anxiety, and the distinction started to show up after just the second exercise session." A 2006 Dutch study of 19,288 twins and their families that demonstrated that those who exercised were "less anxious, less depressed, less neurotic, and also more socially outgoing." A 1999 Finnish study of 3,403 people that revealed that those who exercised two to three times a week "experience significantly less depression, anger, stress, and 'cynical distrust.'"

Ratey points to a number of proven chemical pathways, along with the brain's neuroplastic abilities, as the basis for these changes, arguing that exercise changes the expression of fear and anxiety, as well as the way the brain processes them from the inside out.

Studies now prove that aerobic exercise both increases the size of the prefrontal cortex and facilitates interaction between it and the amygdala. This is vitally important to creators because the prefrontal cortex, as we discussed earlier, is the part of the brain that helps tamp down the amygdala's fear and anxiety signals.

For artists, entrepreneurs, and any other driven creators, exercise is a powerful tool in the quest to help transform the persistent uncertainty, fear, and anxiety that accompanies the quest to create from a source of suffering into something less toxic, then potentially even into fuel.

This is not to suggest that anyone suffering from a generalized or trait (that is, long-term) anxiety disorder avoid professional help and self-treat with exercise alone. People who suffer from anxiety should not hesitate to seek out the guidance of a qualified mental health-care professional. The point is to apply the lessons from a growing body of research on the therapeutic effect of exercise on anxiety, mood, and fear to the often sustained low-level anxiety that rides organically along with the uncertainty of creation. Anyone involved in a creative endeavor should tap exercise as a potent elixir to help transform the uncomfortable sensation of anxiety from a source of pain and paralysis into something not only manageable but harnessable.

Exercise, it turns out, especially at higher levels of intensity, is an incredibly potent tool in the quest to train in the arts of the fear alchemist.

Still, a large number of artists and entrepreneurs resist exercise as a key element in their ability to do what they most want to do--make cool stuff that speaks to a lot of people. In the case of artists, I often wonder if that resistance is born of a cultural chasm that many artists grew up with, where jocks were jocks, artists were artists, hackers were hackers, and never the twain would meet. For more sedentary solo creators, historical assumptions about who exercises and who doesn't can impose some very real limits on a behavior that would be very beneficial on so many levels. On the entrepreneur side, the excuse I've heard (and used myself) over and over is "I'm launching a damn company and my hair's on fire. I don't have time to work out." The sad truth is that if we make the time to exercise, it makes us so much more productive and leads to such improved creativity, cognitive function, and mood that the time we need for doing it will open up and then some--making us so much happier and better at the art of creation, to boot.

Excerpted from Uncertainty by Jonathan Fields by arrangement with Portfolio Penguin, a member of Penguin Group (USA), Inc., Copyright (c) 2011 by Jonathan Fields.

[Image: Flickr user Thomas Hawk]

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Original Page: http://www.fastcompany.com/1783263/the-creative-brain-on-exercise?partner=rss



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Mark Zuckerberg Can Get Away With Being An Average Public Speaker, But You Can't



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Skype, numeri italiani disattivati


Skype, numeri italiani disattivati

Sono migliaia le aziende "colpite" da una mossa dell'operatore Eutelia. Ecco cosa è successo


Original Page: http://daily.wired.it/news/internet/2011/09/30/skype-numeri-italiani-disattivati.html



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venerdì 23 settembre 2011

Presentation Language: the Good, the Bad and the Annoying


Presentation Language: the Good, the Bad and the Annoying

Great presentations rely on great writing. Words hold limitless power– they're your key tools to connect emotionally with your audience, convey your message clearly, and convince your target customer that your product or service can help them. Finding sensible yet compelling presentation language to use is well worth the extra effort required at the outset. And it's not a bad idea to sidestep a few verbal pitfalls along the way.

At a Loss for Presentation Words?

It's all too easy to be lazy in your word selection. If you're reusing verbiage that's run of the mill or just finding yourself at a loss for words, dig deeper into the vocab bank for presentation words that stimulate the senses and leave a lasting impression. Let's start with the basics.

Use Vivid Verbs & Appropriate Adjectives

Verbs can be the call to action that grab your audience's attention from the get-go. Find distinctive verbs to say exactly what you mean in a memorable way. For example:

  • Instead of 'make' consider 'craft' or 'build' or 'create'
  • Replace 'change' with 'alter' or 'upgrade' or 'transform' or 'adapt'
  • Avoid dry verb clauses like 'to be' 'to do' 'to have' 'to see' or 'there is' and 'there are'

Use adjectives and adverbs only when necessary; they often restate a quality that is already implied and tend to weigh down a simple concept. And when you do use them, find adjectives that will engage your audience. For example:

  • Swap out  'better' or 'unique' for specifics that show (not tell) your audience how you are different.
  • Omit generic adjectives like 'great' and 'qualified' and unnecessary adverbs like 'truly' or 'exceptionally'

In the Words of the Great…

Don't be afraid to let others do the talking. Sometimes the testimonials or reviews by your past customers can be more effective than your own words.

Use quotes and testimonials to validate your product or service.

Speak the Same Presentation Language

Remember that your presentation is essentially the beginning of a conversation with your audience. If your audience needs an interpreter, you aren't going to get very far! Clear, accessible language that explains instead of sells is best.

Write for your customers and spend the time to familiarize yourself fully with the presentation words your audience uses to describe their needs, questions, or specific problem.

Put the Tired Presentation Words to Bed

Tread carefully in your search for words. For every list of "magic words" and "power phrases" you might discover online, you're apt to find an equally long list of overused terms to be avoided. Words like 'guaranteed' or 'unique' or 'quality' are so pervasive that your audience will tune them out altogether. Cliched buzzwords like 'cutting edge' and 'industry-leading' or grand superlatives like 'world class' and 'once-in-a-lifetime' are better left unsaid.

Steer clear of the tired, meaningless, and downright annoying jargon that pops up everywhere in advertising copy and sales presentations.

When Words Get in the Way

While it's marvelous to make friends with your thesaurus, don't go overboard with sizzling synonyms and overly-emotional lingo. If your presentation language is too wordy, flowery or dramatic, you're likely to lose the patience and attention of your audience.

Edit ruthlessly! Keep your presentation text logical and concise, use concrete examples, and be sure to connect the dots for your audience.

Parting Words

In the end, the familiar rule still applies: it's not just the words you choose, but how you use them.

So choose your words wisely and use them well.


Original Page: http://www.sliderocket.com/blog/?p=3271

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A Brief Introduction


A Brief Introduction

Introducing The Visual Design Dept.

This blog was created to showcase the ideas, techniques and insights on the topic of visual communication design and visual design craft. Our objective is to provoke discussion and spark debate around current design topics. We will also share advice on techniques and methods we use in our daily work. We hope you enjoy the blog and look forward to hearing your comments! 

 


Original Page: http://feeds.frogdesign.com/~r/frog-design-mind/~3/TAf-_GTdpNM/a-brief-introduction.html

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10 Excellent User Interface Designs to Learn From


10 Excellent User Interface Designs to Learn From


The Web Design Usability Series is supported by join.me, an easy way to instantly share your screen with anyone. join.me lets you collaborate on-the-fly, put your heads together super-fast and even just show off.

Over the last few weeks, we've gathered together some great resources and information on constructing amazing user interfaces. Here, we'll take a closer look at 10 beautiful interfaces — five for the web and five for mobile — that you can use as reference points in your own design.

We'll start things off by taking a look at five inspiring websites and applications — what works and what could use a little improvement. Then, we'll have a look at five great mobile applications for iOS whose interfaces are impressive and inspiring.


1. The Fork CMS Website (Web)




What Is It: Fork is a modular, extendable, free and open-source content management system.

What We Like: We're enjoying the whimsical illustrative style, great use of icons, typography and the overall clean look. Information on the extensions is well laid out, and this feels like a page where it all really comes together and works.

What Could Be Better: The oversized look is definitely working well here, but some elements feel a little too large, and the features page feels a bit disorganized.


2. Mail Chimp (Web)




What Is It: Mail Chimp is one of the web's most popular email newsletter and email campaign management web applications.

What We Like: The Mail Chimp app has a unique, welcoming color scheme, with a lot of attention to detail, beautiful reports and a great approach to the "empty account" problem with helpful, visually pleasing user guides. Mail Chimp just feels fun to use and very unintimidating.

What Could Be Better: Some UI elements within the application, namely the treatment of some text, are a little low-contrast, which could impact accessibility.


3. Ronin Website (Web)




What Is It: Ronin is an SaaS web application for time tracking and invoicing.

What We Like: Ronin has a great landing page that provides plenty of information without feeling over-crowded. Similarly, the sign-up form, pricing table and tour pages are equally well organized. The overall feel is clean and open -- it's clear that precision and consistency were paid attention to throughout the process of developing this site.

What Could Be Better: Despite a great layout with careful attention to detail, something about the site still feels rather generic. The UI is great, but it's indicative of many "Web 2.0" sites and doesn't really do anything new to excite us.


4. Campaign Monitor's Worldview (Web)




What Is It: A tool that lets you view your Campaign Monitor subscribers on a world map.

What We Like: The landing page looks great, and the application interface is clean and simple. There's no clutter here, just large maps visualizing subscribers and a few simple menus for managing views. The application cuts out all of the fluff and gets right down to business.

What Could Be Better: While not a design concern, we ran into performance issues after having the app open for a while (in Firefox on the iMac), which could definitely impact the overall user experience.


5. Print Friendly (Web)




What Is It: Print Friendly takes any website and gives you a stripped-down, printer friendly view of that site, with the option to share or download a PDF file of the print-friendly version.

What We Like: There's not a lot of frivolous information or clutter here. The site simply does what it says and that's about it. The landing page gives you everything you need. Print-friendly results are easy to read, easy to print, and easy to share.

What Could Be Better: We find it interesting that the Print Friendly content is created and then placed inside of a DIV with a fixed height. It would be nice if the content box simply expanded to fit the length of its content.


6. GlobeConvert Pro (Mobile)




What Is It: GlobeConvert Pro is an application for converting units of measurement and currency between various standards and countries.

What We Like: The application is dead-simple to use -- just select what you want to convert from the menu on the left and enter the values. It doesn't get much easier, and the layout is clean and uncluttered.


7. Nike Football+ Team Edition (Mobile)




What Is It: An iPad application that lets you create football (soccer) training drills and routines, and includes instructional video and progress tracking.

What We Like: Seeing good design come out of Nike is no surprise, but we really like how it all comes together here. It's a great combination of color, typography, iconography and clean, simple layouts. Many sports apps tend to become cluttered due to an overabundance of media and information, but this one keeps it neat.


8. Tabletop (Mobile)




What Is It: A modular audio editing and mixer environment for the iPad.

What We Like: Seeing iPad applications with interfaces that mimic their real-life counterparts is nothing new, but often they tend to look a bit hokey. We like how Tabletop has pulled off the look here. There's a lot of detail within the application's UI that gives it a very polished feel.


9. Things (Mobile)




What is It: The iOS version of the popular to-do/GTD Mac App, Things.

What We Like: Things has a simple interface that's easy to use, but what really makes it shine is all of the little details. It's the combination of subtle, small things that come together to make the app look super-clean and professional; the subtle gradients, the text shadows, clean lines and detail within the icons.


10. Notably (Mobile)




What Is It: Notably is an authoring tool for the iPad, designed to give creative writers a clean, clutter-free writing environment and organized writing collections.

What We Like: Notably is spacious and clean, and the typography looks great. The subtle, off-white colors work well for reducing eye strain within the editor and give an overall feeling of warmth that makes the application feel inviting to use. The book metaphor, while commonly used, is particularly well-suited to the iPad.


Series Supported by join.me

The Web Design Usability Series is supported by join.me, an easy way to instantly share your screen with anyone. join.me lets you collaborate on-the-fly, put your heads together super-fast and even just show off. The possibilities are endless. How will you use join.me? Try it today.

More About: apps, features, mashable, web design, Web Design Usability Series

For more Mobile coverage:


Original Page: http://feeds.mashable.com/~r/mashable/mobile/~3/nVkBBaFYIUo/

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A Roma il TEDx: largo al transmedia


A Roma il TEDx: largo al transmedia

Più piattaforme integrate e in contemporanea per raccontare una storia in modo non lineare. L'innovazione del racconto arriva nella capitale il 30 settembre al museo MAXXI: ecco cosa ci si deve aspettare


Original Page: http://daily.wired.it/news/media/2011/09/23/ted-talks-conferenze-startup-13457.html

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Steve Jobs: two visionaries in one


Steve Jobs: two visionaries in one

There are two kinds of visionaries in this world.

One imagines a new today and goes about creating it. The other imagines a new tomorrow — one that's beyond the range of our current capabilities.

Steve Jobs has done a pretty good job in the here-and-now by revolutionizing computers, music, phones and tablets. But how good is he when it comes to looking, say, 15 years into the future?

This video from the 1997 WWDC provides a great insight into that. Answering a question from the audience, Steve talks about how information should be accessible from any device, anytime and anywhere, and we shouldn't know or care where the information actually lives. It should be that simple for us. In other words, he's describing cloud computing 15 years before it became reality.

Keep in mind, he's saying these things before OS X, before iTunes, before apps, when phones were for phone calls and most of our data was spread out over the 4-gigabyte hard drive in our new iMacs.

The whole clip is pretty fascinating, but this highlight comes at the 4:24 mark:

One of my hopes is that Apple can do for this new type of network … with gigabit Ethernet technologies and some of the new server stuff that's coming down the pike, and some thinner hardware clients … that Apple can make that as plug-and-play for mere mortals as it made the user experience over a decade ago. That's one of things where I think there's a giant hole and I can't communicate to you how awesome this is unless you use it. And what you would decide within a day or two is that carrying around these non-connected computers or computers with tons of state in them, tons of data and state in them, is byzantine by comparison.

I suppose there's nothing in The Official Visionary's Handbook that requires a visionary to actually deliver on his vision. Maybe others had a similar vision about the cloud.

So let's consider it a bonus that Steve didn't just sit in his chair, Nostradamus-like, and imagine a future he had no intention of creating.

[Thanks to Jorge for the tip.]


Original Page: http://kensegall.com/blog/?p=15630

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Apple e Dropbox sostengono EFF sulla privacy elettronica


Apple e Dropbox sostengono EFF sulla privacy elettronica

La Electronic Frontier Foundation ha spesso attaccato Apple per la natura chiusa dell'ecosistema App Store ed è sempre stato più facile trovare i due soggetti, la prima azienda per capitalizzazione di mercato al mondo e il gruppo di attivisti no-profit, ai due lati opposti della medesima barricata.
Stavolta non è così: EFF ha annunciato che anche l'azienda di Cupertino e Dropbox, il famossisimo servizio di cloud storage semi-gratuito, si sono uniti ai sostenitori del cosiddetto Digital Due Process (che si può tradurre come "giusto processo digitale") per spingere il Congresso degli Stati Uniti a riformare l'ECPA, l'ormai "antiquata" legge americana sulla privacy online in vigore fin dal 1986.


Continua a leggere: Apple e Dropbox sostengono EFF sulla privacy elettronica (...)

Apple e Dropbox sostengono EFF sulla privacy elettronica, pubblicato su TheAppleLounge il 23/09/2011

© Camillo Miller per TheAppleLounge, 2011. | Commenta! |
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Original Page: http://www.theapplelounge.com/?p=67345

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Conferme per l'arrivo di iOS 5 e iPhone 5 anche grazie a Twitter


Conferme per l'arrivo di iOS 5 e iPhone 5 anche grazie a Twitter

Twitter ha annunciato un evento speciale per gli sviluppatori che lavorano più o meno direttamente a questo social network, per discutere sugli eventuali cambiamenti nella piattaforma dopo l'arrivo di iOS 5, che come abbiamo visto durante la primissima presentazione di Steve Jobs, vedrà Twitter già integrato, per default, come applicazione nativa di iPhone, iPad e iPod touch. Come data dell'evento è stata scelta quella del 12 Ottobre, ed è stato voluto tale giorno perchè "di poco successivo" al lancio sia di iPhone 5 che di iOS 5, pertanto tale tipo di organizzazione non fa altro che confermarci quanto già emerso sulla data dell'evento speciale Apple per la presentazione dei 2 attesissimi prodotti!!

Via | 9to5mac


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Creazione Siti Web Professionali a Roma

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martedì 20 settembre 2011

Three Ways to Supercharge Social Media with Google Analytics


Three Ways to Supercharge Social Media with Google Analytics

"If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We've identified three ways Google Analytics can supercharge your social media initiatives."

Original Page: http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/0NmUOOtJ9pw/three-ways-supercharge-social-media-google-analytics

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