Losing Control and More: 5 Fears Of Social Media

Check this post Losing Control and More: 5 Fears Of Social Media from Social Media Today:

Social technology is ripping the control of messages from old media to new media. Study after study shows that people trust the media from their �friends� much more than they trust media from organizations and institutions. When control �shifts� then those who once had the control try and control the shift.  Trying to figure out how to control human nature is a useless exercise and waste of intellect.